Artist Development: Branding Workshop & Marketing Plan
About Rebecca Smart Bakken
Rebecca Smart Bakken is a driving force behind the new music industry who strives to fill in the skill gaps across the board. Her passion for music and marketing led her to dissect and rebuild traditional strategies using technology as a base method for artists and companies alike.
Rebecca believes that music creates change and good marketing can also do the same. They both go hand in hand, which is why she dedicates her career to building platforms to educate musicians. Her SMART Club sees artists from around the world unite to learn, execute and network on the best techniques for the industry to break out of an outdated routine. Through her SMART Music Agency, Rebecca assists artists to innovate their marketing, community building and experimental launch campaigns,
Rebecca was formerly the interim Norwegian government startup director, which saw her create initiatives and events to connect coworking hubs, investors and businesses. Through serial tech entrepreneurship, she created opportunities and consulting on all manner of marketing areas (such as SXSW); she gave individuals and industry the tools to monetize content before focusing solely on music marketing.